An interesting article by Adam Sternbergh in the April 3 issue of New York magazine looks at the grup generation, people in their 30s and 40s who are redefining the concept of adulthood. The term "grups" was inspired by a Star Trek episode featuring a planet ruled by children.

Grups are adults who don’t want to grow up, get serious, or settle down. Grups love hipster clothes and cutting-edge bands — they also have a much different idea of career success than previous generations did.

"The Grup does not want a corner office. The Grup does not want a fancy title," Sternbergh writes. "For a Grup, success isn’t about how many employees you have but how much freedom you have to walk, or boogie-board away."

The article goes on to clarify — it’s not that Grups are lazy, they just don’t want to work for other people doing things that they’re not passionate about. The Grups are all about passion and about being excited about what they do every day. Sternbergh ties it back to the fact that so many Grups watched their parents give their all to companies that had no problem brutally laying them off when times got tight.

Other surveys back up this idea. In a recent Money magazine poll, 54 percent of respondents said they wouldn’t want their boss’s job no matter how much money you paid them.

So if today’s best and brightest are turning their backs on the old system, what does the future hold? To stay competitive, smart companies will have to find ways to offer employees work that is more flexible, more fulfilling, and more meaningful.