Comments on: Review of Me 2.0 by Dan Schawbel http://www.escapefromcorporate.com/review-me-20-dan-schawbel/ Escape from Corporate America | Pamela Skillings Sun, 08 Jan 2012 04:33:04 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Sharon Wilson http://www.escapefromcorporate.com/review-me-20-dan-schawbel/comment-page-1/#comment-1608 Sharon Wilson Fri, 17 Apr 2009 01:58:31 +0000 http://www.escapefromcorporate.com/?p=2169#comment-1608 Great book. I'm glad more books like this are coming out. Great book. I’m glad more books like this are coming out.

]]> By: Mark McClure http://www.escapefromcorporate.com/review-me-20-dan-schawbel/comment-page-1/#comment-1599 Mark McClure Tue, 14 Apr 2009 05:38:24 +0000 http://www.escapefromcorporate.com/?p=2169#comment-1599 Dan's a good example of Law #2 from Ries & Trout's 1994 book, "The 22 Immutable Laws of Marketing". Law #2: If you can't be first in a category, set up a new category you can be first in. Although this may seem 'old school' marketing, it's very much a complement to how Dan has gone about genuinely positioning himself as 'top of mind' for a particular marketplace when it comes to personal branding. Fries & Trout make the point very well with Law #1 (go get the book!), where the name of the first person to fly the Atlantic solo is remembered, but the 2nd guy is mostly forgotten. And they introduce Law #2 with: "What's the name of the third person to fly the Atlantic solo?" (Hint: Her first name's Amelia.) For me, the branding message comes down to: Play to your strengths and find ways to constructively show people what you are doing and what you can do. Dan’s a good example of Law #2 from Ries & Trout’s 1994 book, “The 22 Immutable Laws of Marketing”.

Law #2: If you can’t be first in a category, set up a new category you can be first in.

Although this may seem ‘old school’ marketing, it’s very much a complement to how Dan has gone about genuinely positioning himself as ‘top of mind’ for a particular marketplace when it comes to personal branding.

Fries & Trout make the point very well with Law #1 (go get the book!), where the name of the first person to fly the Atlantic solo is remembered, but the 2nd guy is mostly forgotten.

And they introduce Law #2 with: “What’s the name of the third person to fly the Atlantic solo?”
(Hint: Her first name’s Amelia.)

For me, the branding message comes down to: Play to your strengths and find ways to constructively show people what you are doing and what you can do.

]]> By: barbara pagano http://www.escapefromcorporate.com/review-me-20-dan-schawbel/comment-page-1/#comment-1598 barbara pagano Tue, 14 Apr 2009 00:18:06 +0000 http://www.escapefromcorporate.com/?p=2169#comment-1598 I had heard about this book and thank you for making it come alive. It's headed to my Kindle this evening. Glad I found your information! I had heard about this book and thank you for making it come alive. It’s headed to my Kindle this evening. Glad I found your information!

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